top of page

Store Policy & Safety

PURPOSE

The Little Flip Co. shares gentle, age-appropriate ideas for the earliest weeks with your baby. Our flip book is designed to support bonding and calm daily routines. It is general information only and is not medical, nursing or clinical advice. This product is not a toy and requires adult supervision at all times during use. 

WHO CREATES THE CONTENT?

The activities were created by a parent and informed by practical guidance and reputable public health resources (including NHS-aligned advice). We also consider widely accepted newborn-safety principles. We are not healthcare professionals.

HOW TO USE THE ACTIVITIES

  • Supervise your baby at all times during any activity.

  • Follow your baby’s cues; stop immediately if they seem uncomfortable, distressed, unwell or overtired.

  • Choose a calm, safe environment free from hazards, hot drinks, cords, small objects, pets unsupervised, or open windows.

  • Keep sessions short and gentle; frequency and duration are up to you. Miss days when needed - there is no requirement to “keep up.”

SAFETY NOTES ON COMMON ACTIVITES

  • Tummy time: Awake and supervised only. Place baby on a firm, safe surface. Roll baby onto their back if they tire or face-plant.

  • Safe sleep: Follow current safe-sleep guidance (back to sleep, clear cot, smoke-free, appropriate room temperature). Activities are for awake time only.

  • Lifting/holding: Support head and neck at all times. Avoid awkward positions and sudden movements.

  • Oils/lotions: Patch test first. Avoid known allergens and keep away from face, mouth and hands if not suitable.

  • Toys/objects: Avoid small parts and loose items that could pose a choking or entanglement risk. Check for damage before use.

  • Siblings/pets: Supervise interactions closely and keep activities gentle and brief.

HEALTH & DEVELOPMENT

Every baby develops at their own pace. The prompts are optional ideas for connection, not milestones to meet. If you have any concern about your baby’s health, feeding, development or your recovery, seek advice from your midwife, health visitor, GP or other qualified professional.

MEDICAL DISCLAIMER AND LIMITATION OF LIABILITY

The Little Flip Co. provides information for general activity purposes only. It does not constitute medical advice, diagnosis, treatment, physiotherapy, occupational therapy or any other clinical service, and it is not a substitute for the advice of your healthcare professional. Always follow guidance from your midwife, health visitor or doctor and any product safety instructions for items you use during activities. You are responsible for assessing the suitability of each activity for your baby and environment. The Little Flip Co. is not liable for any loss, injury or damage arising from the use or misuse of our content or products outside safe, supervised practice to the fullest extent permitted by law.

WHEN TO STOP AND SEEK HELP

Stop the activity and seek professional advice if your baby has difficulty breathing, becomes unusually floppy or rigid, has a fever, persistent vomiting, a rash you’re worried about, a fall or head injury, or if something just doesn’t feel right. In an emergency, contact the appropriate emergency service immediately.

ACCESSIBILITY & INCLUSIVITY

Families look different and needs vary. Adapt any prompt to your abilities, culture and home. If a suggestion doesn’t work for you, skip it - connection can happen in many ways.

PRODUCT CARE

Keep the flip book out of reach of unattended babies and young children. Store away from moisture and heat. Wipe gently with a dry, soft cloth; avoid liquids and cleaning sprays.

CONTACT

Questions or feedback? Need us to clarify an activity? Reach out via our contact page and we’ll be happy to help.

bottom of page